Building downline is an essential key to network marketing success. For some people, downline comes easy like bees to flower, while for others it just seems to be a network marketing nightmare. To achieve network marketing success, downline building should be a part of your prospect planning, and by adding it to your action plan each week, you should get a good all rounded results.

While the more traditional forms of prospecting (holding group meetings, cold calling and approaching friends and family) might get you by, the real untapped resource right now is the Internet. This is simply because it is the medium people are turning to when they are searching for business opportunities. Think about it, is it better to approach someone when their defenses are up, or wait for them to approach you, wanting to know more about your business?

If you are leveraging on the Internet to market your network marketing business, there are six crucial steps you should follow to build your downlines, best of all, on automation.

1) Creating Lead Capture Page

Building a list of prospects is becoming an art form on the internet. This is done by incorporating an autoresponder within a web page that request for visitors to enter their name and email address, usually by giving away incentives such as a free ebook. Sometimes, it’s also called a landing page or a squeeze page. If your lead capture page converts well, you’ve potentially a 24/7 sales person helping you to build a mailing list of prospects, that you can then turn into your customers through continues communication via email.

2) Harnessing Traffic

Whether you are a shop front in a busy mall or an internet concept, you need people walking passed. It’s called traffic. Getting them to your lead capture page is what you should be good at. Of course, you want to build targeted mailing list, where people visiting your lead capture page opts-in because they want to get more information from you about your network marketing business.

3) Developing Relationships

Building a strong relationship is the key to successful lead conversion rates. People usually buy or join your network marketing business because they like you or trust you. This can be done by following up via email with your prospects that opted in to your mailing list through giving you their names and email addresses.

4) The Pitch

This is the moment, so don’t get it wrong. After you’ve successfully completed the first three steps above, it’s time for the pitch. It’s all about getting a person in the right frame of mind through pre-selling, not because you’re trying to sneak something under their guard, but because people are just so used to saying ‘no’. When your prospect believes in you, it’s time to ask for the sale.

5) Making The Sale

Don’t just settle for your network marketing product. There are plenty of other network marketing tools and courses you can offer to your prospects. Some of which can help them build their network marketing business. Thus, not only will it improve the quality of your downlines, it will also make you extra money in sales.

6) Automate It

The term sales funnel is often used and means exactly what it sounds like. By getting traffic to flow to your website you slowly feed them through your system and nothing spills out. Once you’ve got this thing activated, it just keeps going and going, generating endless leads for you. Once you’ve pushed the autopilot button on an automated site, you no longer have to worry about many of the things you used to and can concentrate on further building your network.

Internet and the process of automation has changed network marketing forever, it continues to evolve and there is no doubt that more changes are on the horizon, by leveraging on the Internet, it now makes building downline easily.